Project: “ASDA - Pop the Bublé”
Roster Talent: Stereocolor
Client: Rascal Post / ASDA
Project Overview:
For ASDA’s holiday campaign, Stereocolor created an expansive, endless Christmas warehouse set extension filled with thousands of procedurally placed assets. The project required extensive CG set dressing, procedural scattering workflows, and optimized instancing to manage the large-scale environment effectively.
Challenges & Solutions
Challenge: Balancing realism with procedural generation
Solution: Developed structured scattering logic to create natural yet data-efficient layouts.
Challenge: Handling large datasets efficiently
Solution: Used Scope to automate asset versioning, enabling rapid adjustments without redoing work.
Challenge: Viewport performance in heavy scenes
Solution: Implemented optimized workflows to maintain interactive feedback and scene flexibility.
Challenge: Storytelling Enhancements
Solution: Explored multiple warehouse layouts early in the process to find the most visually compelling setup.
Results & Impact
Successfully created a massive CG environment with realistic set dressing and seamless integration.
Enabled flexibility for last-minute client adjustments without compromising performance or quality.
Delivered a visually rich and immersive holiday-themed warehouse extension within the tight production cycle.