Project: “Betsson: A bet makes the difference”
Roster Talent: Stereocolor
Client: Naive / Betsson
Project Overview:
This project required the creation of high-energy shots featuring poker-related objects dynamically flying around a casino scene. Stereocolor was responsible for procedural simulation-driven animation and full CG integration into live-action footage, ensuring seamless blending and realistic motion.
Challenges & Solutions
Challenge: Complex physics-driven animation
Solution: Used procedural dynamics to create organic, natural movement for playing cards, chips, and other objects.
Challenge: Efficient simulation iteration
Solution: Developed a Houdini PDG-based wedge system to quickly test and optimize parameter variations.
Challenge: Seamless collaboration with Naive’s 3D team
Solution: Implemented smooth asset-sharing workflows to maintain consistency.
Challenge: Automated CG lighting
Solution: Used dynamic lighting extracted from live-action plates to ensure seamless integration between CG and real-world elements.
Challenge: Storytelling Enhancements
Solution: Hand-animated hero objects to guide the viewer’s eye, creating a controlled, engaging visual experience amidst the chaotic scene.
Results & Impact
Delivered a visually dynamic and engaging spot with high-energy CG elements.
Optimized workflow efficiency, enabling rapid iteration and high-quality output within a short turnaround.
Successfully maintained seamless integration of CG elements with live-action footage.