Project Overview:

Motive Agency partnered with Mindbender to produce a series of high-quality, co-branded commercials for Burger King featuring major entertainment brands Warner Brothers (Justice League), Crayola, and Feisty Pets. These spots needed to seamlessly blend both brand identities while delivering engaging, family-friendly content for TV and social media.

Mindbender adapted existing scripts, developed compelling storyboards, and executed full animation production, ensuring the final spots met the creative expectations of multiple stakeholders.

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Challenges & Solutions

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Challenge: Multiple stakeholders (agency creatives and producers, brands, IP holders) meant lengthy feedback cycles.

Solution: We built flexibility into our workflow, allowing parallel iterations on story, animation, and look development to keep the project moving.

 

Challenge: Balancing the distinct styles of Burger King and partners like Warner Brothers.

Solution: Our team crafted a cohesive visual language that honored each brand while maintaining a unified look and feel across the series.

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Results & Impact
 

High-Visibility Broadcast: Aired across TV networks in the U.S., Canada, and South America, significantly amplifying brand reach.

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Social Media Integration: The spots were optimized for digital platforms, increasing engagement with key audiences.

 

Efficient Execution: Despite complex approval chains, the team delivered premium-quality commercials while staying within budget and timeline constraints.

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To inquire about availability or more information about Mindbender, please email us at info@sweetspotcreatives.com