How do you stay at the forefront of high-end VFX for over two decades? For Magoo, the answer is simple: the core message must always lead. We sit down with Carl to discuss their design-driven philosophy, where tech supports the look rather than dictates it. From amplifying the 'nerdy bits' in epic game cinematics to the crucial efficiency lessons commercial producers can learn from heavy, long-form TV projects—discover why curiosity is the ultimate pipeline tool. Read the Q&A

Our Q&A series continues as we sit down with Anders, Mattias, and Janak, VFX Supervisors at LORE. Known for building hyper-realistic animals and creatures from the ground up, they have mastered the art of making pixels feel like living, breathing beings. We discuss the "method acting" of CG animals, tactical use of AI, and the crucial on-set data needed to make a digital character feel grounded in a live-action plate.

We sit down with Robin and Saleh, the visionary duo behind Stereocolor. With heavy-hitting backgrounds at VFX giants like DNEG and ILP, and credits spanning from AAA game cinematics to high-end commercial campaigns, they have mastered the delicate balance between technical precision and cinematic art. We discuss how they safely integrate AI to stretch budgets without sacrificing craft, why real-time rendering in Unreal Engine is fundamentally changing how directors work, and

Story-driven directors turning ambitious ideas into visuals. Naive is wonder-fueled studio working across advertising, gaming, and entertainment. Known for award-winning visuals for brands like Netflix, Allegra, Spotify, and IKEA.

In the second edition of our Q&A series, SweetSpot’s Henrik Friberg sits down with the creative minds behind Bruto. Known for their distinctive, tactile design language and a portfolio that spans from global ad campaigns and product films to iconic music videos for the likes of the Rolling Stones, Bruto occupies a unique space in the industry. As a director-led studio, founders Kalle and Johan bring a cinematic perspective to CGI, engaging early in the creative process to hel

Discover Emil Gradén, a Motion Designer merging AI with craft. Learn how this motion artist translates brand identities for global innovators.

I know this might sound strange, but this post is written by a human. Hi, it’s me, Liz. I’ve been working (AKA: flying by the seat of my sweatpants) with SweetSpot for a little over a year now, and here’s what I’ve figured out about commercial production and post-production: There is STILL fun and inspiring work out there. The kind that makes you remember why you got into this industry before it got all timelines, budgets, and “can we just?s.” And that’s what we’re chasing a

The traditional production model is increasingly becoming misaligned with the modern budget. For decades, the ad industry accepted that high-end VFX for commercials required a small army of artists, and an endless list of middle management credits.

Modern production demands a level of specialization that the traditional "one-stop-shop" model often fails to provide.